Top 5 Beauty Retail Apps on Android in Middle East Q4 2021

In Q4 2021, the top beauty retail apps on Android in the Middle East showed diverse trends in downloads and active users. Here's an overview of their performance:

Bath&BodyWorks experienced fluctuating weekly downloads, starting at 3.7K in late September and peaking at around 11.3K in early December. Active users also saw a significant rise, from 14.2K at the beginning of the quarter to over 25K by early December, indicating strong engagement.

Nice One | نايس ون showed a notable increase in weekly downloads, particularly in mid-November, reaching a high of approximately 17.4K. Active users mirrored this trend, peaking at 38.4K during the same period, reflecting a surge in user interest and app activity.

Sephora UAE: Beauty, Makeup maintained a steady growth in weekly downloads, with numbers rising from 1.7K in late September to 4.9K by late November. Active user numbers also grew consistently, reaching a peak of around 11.1K in late November, showcasing sustained user engagement.

Sephora KSA: Beauty & Makeup saw a significant jump in weekly downloads, particularly in mid-October, where downloads surged to 4.5K. Active users followed a similar pattern, increasing from 1.1K at the start of the quarter to a high of 4.3K by late October, indicating a strong user base in Saudi Arabia.

همسة ألماس had varied download patterns, with a notable peak of 4.6K in early November. The app showed fluctuating interest with active user numbers not provided, but the download spikes suggest periodic bursts of popularity.

These insights are based on data from Sensor Tower, where you can find more detailed analytics and trends.